What is Revive Adserver?

Revive Adserver is an open-source ad serving platform that helps website publishers, advertisers, and ad agencies manage and deliver online advertisements effectively. Originally known as OpenX Source, it was renamed Revive Adserver when it was acquired by a consortium of companies to ensure its continued development and support as an open-source project.

Why Revive Adserver?

Below are key features and aspects of Revive Adserver:

Ad Serving

Revive Adserver is primarily used for serving digital advertisements on websites. It supports various ad formats, including display banners, text ads and rich media.

Ad Inventory Management

Publishers can organize their ad inventory by setting up ad zones where us the advertiser can set up ad placements and ad schedules. This allows for precise control over where and when ads are displayed on the websites.

Ad Targeting

The platform offers advanced targeting options, allowing advertisers to target specific audience segments based on criteria such as location, demographics, user behaviour, and more. This enhances ad relevance and performance.

Campaign Management

Advertisers can create and manage ad campaigns within the platform. They can set campaign goals, budgets, and targeting criteria, and monitor campaign performance in real-time.

Reporting and Analytics

Revive Adserver provides comprehensive reporting and analytics tools. Publishers and advertisers can track key performance metrics such as click-through rates (CTR), impressions, conversions, and revenue. This data helps in optimizing ad campaigns.

Ad Rotation and Frequency Capping

The platform supports ad rotation to ensure that users are exposed to a variety of ads and prevent ad fatigue. It also allows for frequency capping, limiting the number of times a specific ad is shown to a user within a specific timeframe.

Third-Party Ad Network Integration

Publishers can integrate with third-party ad networks to fill unsold ad inventory with ads from these networks, maximizing ad revenue.

Open Source Customization

As an open-source solution, Revive Adserver can be customized and extended to meet specific business needs. We can modify the code to add custom features or integrate it with other systems. Additional platform support and the Ad formats can be implemented.

Ad Security

The platform includes features to combat ad fraud and ensure secure ad delivery. This helps maintain the integrity of ad campaigns.

Compliance and Control

Publishers have control over the types of ads displayed on their websites, ensuring compliance with content guidelines and policies.

Cost Efficiency

Being open-source, Revive Adserver offers a cost-effective solution for managing advertising operations compared to proprietary ad-serving platforms.